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MAPPING THE MIND OF THE STRATEGIST

A quantitative methodology for measuring the strategic beliefs of executives

Meyer, R. / Publisher: Erasmus Research Institute of Management (ERIM)

This study is about mapping the mind of the strategist – quantitatively measuring the core beliefs that executives have about the best way to approach strategic issues. The objective is to develop a reliable instrument for measuring these strategy beliefs, which can be reused across a broad range of cognitive studies. The intention is to create a Hofstede-like universal instrument for quantitatively capturing strategic beliefs of executives across any range of industries and cultures.

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