Image Image Image Image Image Image Image Image Image

Martijn Rademakers

Managing director


Dr. Martijn F.L. Rademakers is managing director of Center for Strategy & Leadership, and adjunct professor of corporate strategy at Amsterdam Business School, University of Amsterdam. In this capacity he balances academic rigor and practical relevance for the benefit of his students, co-workers and clients.

Martijn also serves the Rotterdam School of Management (Erasmus University) and TIAS (Tilburg University) as an adjunct professor of strategy. He is board member of the Dutch Foundation for Corporate Universities (NSCU), a not-for-profit organization dedicated to furhter the enhancement of learning organizations.

His extensive experience in strategy, implementation and strategic learning spans over 20 years in a range of different industries and countries. Providing advice to CEOs and boards of directors (at corporations and startups alike) belongs to his regular job, as well as making strategy work through helping leaders to motivate and mobilize their people.

Martijn holds a Ph.D. in Business Administration from Erasmus University in Rotterdam, an MA in Policy and Organization Sciences from Tilburg University, and a Bachelor’s degree in Electrical Engineering from The Hague Polytechnic in the Netherlands. His educational background and professional experience helps him to get to grips with the intriguing interplay between technology and organization.

Since 2001, his research has been focused on the crossroads of strategic management and organizational learning, resulting in articles, cases, blogs and books, including Corporate Universities: Drivers of the Learning Organization, published by Routledge in 2014, and Building Customer Centric Organizations, publised in the Journal of Creating Value in 2016.

Martijn is married and has two children. He is active as a referee for the Royal Dutch Football Association (KNVB), and an avid motorcyclist. Moreover, he is a regular museum visitor, with a preference for Japanese art.