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Martijn Rademakers

Associate Partner


Dr. Martijn F.L. Rademakers is associate partner of the Center for Strategy & Leadership, which he co-founded with Ron Meyer in 2008. Martijn is also adjunct professor of corporate strategy at Amsterdam Business School, University of Amsterdam. In these roles he balances academic rigor and practical relevance in the fields of strategy, organization, leadership and learning.

Martijn also serves the Rotterdam School of Management (Erasmus University) and TIAS (Tilburg University) as an adjunct professor of strategy. He is an Advisory Board member of the Dutch Foundation for Corporate Universities (NSCU), and a number of organizations in professional services and charity. Based on his business innovation expertise, Martijn is also active in coaching, leading and supporting startups / scale-ups in healthcare, finance and organizational agility.

His extensive experience in strategy, implementation and strategic learning spans over 20 years in a range of different industries and countries. Providing advice to CEOs and boards of directors belongs to his regular job, as well as making strategy work through helping leaders to motivate and mobilize their people.

Martijn holds a Ph.D. in Business Administration from Erasmus University in Rotterdam, an MA in Policy and Organization Sciences from Tilburg University, and a Bachelor’s degree in Electrical Engineering from The Hague Polytechnic in the Netherlands. His educational background and professional experience helps him to get to grips with the intriguing interplay between technology and organization.

Since 2001, his research has been focused on the crossroads of strategy, organization, and learning, resulting in articles, cases, blogs and books, including Corporate Universities: Drivers of the Learning Organization, published by Routledge in 2014, and the award-winning article Building Customer Centric Organizations, publised in the Journal of Creating Value in 2016.

In his free time, Martyn is active as a referee for the Royal Dutch Football Association (KNVB). He is also a regular museum visitor, with a preference for Japanese art.